Doom & Bloom

MeUndies x Liquid Death

CREATIVE PRODUCTION

Woman in vintage lingerie cleaning bathroom, man's legs in bathtub.

Aligning Two Brands. Delivering One Cohesive Campaign.

Role: Senior Creative Lead
Timeline: < 4 weeks (concept → delivery)
Moment: MeUndies x Liquid Death collaboration

When MeUndies partnered with Liquid Death, the creative opportunity was obvious—but execution wasn’t.

Both brands have strong, highly distinct identities. The challenge was building something that felt true to both without becoming disjointed, diluted, or overly complicated.

The Problem

  • Two bold brands with very different tones and creative instincts

  • Multiple stakeholders across both teams with competing priorities

  • Tight timeline for a seasonal launch

  • Need to deliver something visually distinct and commercially viable

Without alignment:
◆ The work risks becoming fragmented
◆ Approvals slow everything down
◆ The final product loses clarity

The Approach

I focused on creating structure and alignment early—so execution could move quickly later.

Built a clear creative direction both teams could align on

  • Defined a cohesive visual and tonal approach upfront

  • Ensured both brands could see themselves in the work

  • Reduced back-and-forth by aligning early instead of reacting late

Managed cross-team coordination

  • Acted as the central point between MeUndies and Liquid Death

  • Streamlined communication, approvals, and decision-making

  • Kept the project moving despite multiple stakeholders

Executed efficiently under tight timelines

  • Produced the campaign end to end in under 4 weeks

  • Managed vendors, talent, locations, and production logistics

  • Maintained momentum without sacrificing creative quality

This wasn’t just production—it was creating the structure needed to move two brands as one.

The Result

  • Delivered a fully realized collaboration campaign on a compressed timeline

  • Launched a cohesive creative concept that held both brand identities

  • Contributed to a strong-performing collaboration drop with increased launch-week traffic

  • Created assets that extended across web, social, and email

Most importantly:

◆ The work stayed clear and cohesive despite complexity
◆ The process didn’t break under stakeholder pressure

Why It Matters

Collaboration campaigns don’t fail because of ideas—they fail because of misalignment.

This project worked because the structure was in place early, decisions were clear, and execution stayed focused.

That’s the role I tend to play:
bringing clarity to complexity and making sure the work actually gets across the finish line.

MeUndies x Liquid Death collaboration advertisement featuring retro-inspired floral lingerie and loungewear collection with models in various outfits.
Two people wearing floral-patterned underwear, holding "Liquid Death" beverage cans.
Woman in retro kitchen attire holding a pie and knife, standing by a vintage stove.
Retro kitchen scene with a woman in floral lingerie and curlers, a man in a floral shirt holding a newspaper and cup, retro appliances, flowers, and a tea kettle on a wooden table.
Floral patterned underwear set next to flowers, a tea kettle, two teacups with tea, a can of beverage, and a pie on a wooden table.
A person in vintage-style lingerie cleaning a bathroom floor with a brush, holding a can of Liquid Death sparkling water in a retro-themed setting.
Two women shopping for MeUndies products at a boutique event with Liquid Death branding, standing by a clothing rack of floral-patterned underwear.
Person holding floral dress next to MeUndies and Liquid Death display.
People at a fashion event with cardboard cutouts, wearing stylish outfits.

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CNN: Video Editing & Motion Graphics 〉