Doom & Bloom

MeUndies x Liquid Death

CREATIVE PRODUCTION

Woman in vintage lingerie cleaning bathroom, man's legs in bathtub.

Making Chaos Cohesive

Role: Senior Creative Lead
Timeline: < 4 weeks (concept → delivery)
Moment: Seasonal collaboration launch

When MeUndies partnered with Liquid Death, the goal was to create a collaboration that felt unmistakably both brands—bold, irreverent, and visually distinctive—without losing clarity or cohesion. The result was Doom & Bloom, a campaign that leaned fully into Liquid Death’s cult-favorite edge while staying true to MeUndies’ playful, design-forward identity.

As Executive Producer, I led the campaign from concept through delivery, overseeing every aspect of production while aligning two very different brand voices into a single, cohesive creative world.

What I Did

  • Executive produced the campaign end to end

  • Owned budgeting, scheduling, and production planning

  • Booked all vendors, talent, locations, and crews

  • Served as the primary liaison between MeUndies and Liquid Death

  • Oversaw creative execution to ensure brand alignment across both partners

  • Managed timelines, approvals, and delivery across all assets

The Challenge

  • Balance two highly distinctive brand identities without dilution

  • Deliver a visually bold concept that still felt commercially viable

  • Coordinate approvals and expectations across two brand teams

  • Execute efficiently while maintaining creative integrity

The Outcome

  • Delivered a fully realized collaboration campaign under tight timelines

  • Strong launch engagement across owned and social channels

  • High-performing collaboration drop, contributing to a noticeable lift in launch-week traffic

  • Assets reused across web, social, and email due to strong visual resonance

  • Positive internal and partner feedback on execution and brand alignment

Why It Matters

Doom & Bloom is a case study in collaboration-driven production—bringing together two bold brands, aligning stakeholders, and executing cleanly without over-complicating the work. It reflects how I operate as an Executive Producer: owning the details, protecting the creative, and delivering campaigns that feel confident, cohesive, and culturally aware.

MeUndies x Liquid Death collaboration advertisement featuring retro-inspired floral lingerie and loungewear collection with models in various outfits.
Two people wearing floral-patterned underwear, holding "Liquid Death" beverage cans.
Woman in retro kitchen attire holding a pie and knife, standing by a vintage stove.
Retro kitchen scene with a woman in floral lingerie and curlers, a man in a floral shirt holding a newspaper and cup, retro appliances, flowers, and a tea kettle on a wooden table.
Floral patterned underwear set next to flowers, a tea kettle, two teacups with tea, a can of beverage, and a pie on a wooden table.
A person in vintage-style lingerie cleaning a bathroom floor with a brush, holding a can of Liquid Death sparkling water in a retro-themed setting.
Two women shopping for MeUndies products at a boutique event with Liquid Death branding, standing by a clothing rack of floral-patterned underwear.
Person holding floral dress next to MeUndies and Liquid Death display.
People at a fashion event with cardboard cutouts, wearing stylish outfits.